Visitors leave a slow website within seconds, especially on mobile data. Speed also helps your Google ranking.
What slows a website down
- Very large photos straight from the camera
- Many plug-ins, scripts and external widgets
- Cheap overloaded hosting
- Auto-playing videos and sliders
Simple ways to stay fast
- Use a few good photos instead of many average ones
- Keep photos under about 300 KB each where possible
- Embed videos only where needed
- Choose a platform that serves lean pages and caches them
Why seconds matter
Many visitors in India browse on mid-range phones and mobile data. If a page takes more than three seconds to show something useful, a large share of them go back to Google and open the next result - often your competitor. Google also measures how fast real visitors see and use your pages (Core Web Vitals) and uses it as one of many ranking signals.
Photos: the most common problem
A photo straight from a phone camera can be 4-8 MB. On a website it usually needs to be only 1,200 to 1,600 pixels wide. Resize photos before uploading, or use your phone's "reduce size" option when sharing to yourself. Use JPG or WebP for photos and PNG or SVG only for logos and simple graphics.
How to test
Free tools like Google PageSpeed Insights show a score for mobile and computer, with suggestions. Test the home page and your most visited page, on mobile, and fix the biggest suggestion first. The Google & site check in your Sunsilva account also reviews your published website.
Sunsilva websites use lean code without heavy page builders, so they start fast. Most speed problems come later from very large photos - check sizes before you upload.