What builds trust
- Mission and the people you serve
- Projects with photos and results
- Impact numbers you can prove
- Registration details (12A, 80G, CSR registration where applicable)
- Annual reports and team
- Donation details and a volunteer form
Simple and transparent
Keep donation details clear and up to date. If you publish bank or UPI details, check them carefully. Add stories with permission from the people shown, and blur faces of children unless you have written consent.
Show your work, not only your mission
A mission statement explains why you exist; projects prove what you do. For each project, write the place, the people helped, what was done and a measurable result - "120 girls supported with scholarships in 2025" says more than "we empower girls". Add photos from the field and a short quote from a beneficiary or volunteer.
Make it easy to help
Not every supporter can donate. Offer several ways to help: volunteer, donate goods, share a campaign or partner as a company under CSR. Keep a simple volunteer form and explain what happens after someone signs up.
Keep reports in one place
Publish annual reports, audited accounts and registration certificates as downloadable files. Donors, CSR teams and grant makers often check these before they contact you.
Start free
Use the NGO / trust / community design or describe your organisation to the AI website builder.