In India, most website visits come from mobile phones, often on mobile data. If your website is hard to use on a phone, most visitors leave.
What mobile-friendly means
- Text is readable without zooming
- Buttons are big enough to tap
- Pages fit the screen with no sideways scrolling
- Call and WhatsApp buttons work with one tap
- Photos load quickly on mobile data
- Menus open and close easily
Google looks at the mobile version
Google mainly uses the mobile version of a website for ranking. A page that works badly on phones can rank lower even if it looks fine on a computer.
Quick checklist
Open your website on your own phone and on an older phone. Try to find your phone number, your prices and your address within ten seconds. Send the contact form once yourself.
Every Sunsilva design is built for phones first and tested on small screens. See also why website speed matters.