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What to Write on Your Business Website

Simple formulas for headlines, service text and calls to action that bring enquiries.

Updated 15 November 2026 · Sunsilva

Good website text is simple, specific and written for the customer, not for yourself.

The headline formula

What you do + for whom + where. Examples: "Home tuition for classes 6-10 in Guwahati", "Wedding photography in Jaipur and across Rajasthan". Visitors should understand your business in three seconds.

Describe services by benefit

Instead of "We provide AC services", write "AC repair at home in 2 hours. Trained technicians, genuine parts and a 30-day service warranty." Mention what is included, how long it takes and the price or starting price.

Answer real questions

List the ten questions customers ask you on the phone. Answer each one on the website. This saves your time and helps Google match your page to searches.

Use the words customers search

Customers search "dentist near me", "AC repair Lucknow" or "birthday cake order". Use these plain words in headings and text - naturally, not repeated twenty times.

Show proof

Years in business, customers served, certifications, photos of real work and reviews make your claims believable.

End every page with an action

"Call now", "Book a visit", "Order on WhatsApp", "Get a quote". Tell visitors what to do next.

Let AI write the first draft

The AI website builder writes a complete first draft from a few lines about your business. Then add your real facts and photos.

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