Your Google Business Profile is the box with your name, map, reviews and phone that appears when people search for your business or "near me". It is free and it is often the first thing customers see.
Create and verify
- Search for your business on Google Maps. If it exists, claim it; if not, add it.
- Enter the exact business name you use on your signboard - no extra keywords.
- Choose the main category carefully, then a few extra categories.
- Add your address, or your service area if customers do not visit you.
- Verify as Google asks - by video, phone, e-mail or another method.
Complete every section
- Opening hours, including holidays
- Phone number and your website link
- Services or products with short descriptions
- At least 10 real photos: outside, inside, team, work
- A short description of your business
Reviews
Ask happy customers for a review and share your review link on WhatsApp. Reply politely to every review, good or bad. Never buy reviews or offer gifts for them - it breaks Google's rules.
Keep it consistent
Your name, address and phone should be the same on your profile, your website and every directory. Sunsilva websites add your business details as schema data, which helps Google connect the two.
Post updates
Share offers, new products and events as posts every few weeks. An active profile looks trustworthy.
Questions and answers
Is Google Business Profile free?
Yes, completely free.
Can I have a profile without a shop?
Yes. Service businesses that visit customers can set a service area and hide their address.